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Press Releases  ¦  19/10/2015

USE IT OR LOSE IT is an awareness campaign, promoted by The research has been done by Ruth de Souza Godinho.

 The key question of this campaign is: Can language learning be useful to the brain?

 Are multilingual people smarter? The language learning enhances the brain development?

 The 21st century decidedly launched the era of brain development and multilingualism, as we can see through the media channels. The cause and effect relationship between these factors have been subject of great public interest around the world.

 Informing the public at large about the results of many recent scientific researthes indicating benefits of language learning to the brains in all the ages.

 The goals is raise awareness to people, groups and organizations and to contact those who are interested in promoting multilingualism, to build partnerships able to disseminate this campaign in short time.


The believes in the advantages of the language learning in every aspect. Through this information campaign we refer the medical aspect of it.

 Because we are aware of the power of information to transform realities, change behaviours and open up new avenues of opportunities both to individuals as to communities.

 This information campaign will last 5 weeks. Every week a different topic will be at the reference of the articles that you will have the chance to find on

The topics are:

-Smart Brain, Increasing Intelligence

-Resilient Brain, Preventing Diseases

-Fit Ripped Brain, Strengthening Functions

-Mutant Brain, How it Works

-Polyglot Brain, Learning Languages

-Out of Sets, About Multilingualism


The articles that will be publishes are carefully collected and they consist a treasury or research made by scientist from all over the world.

Stay tuned on and learn important things about how your brain works!


European Association for Terminology ALTE RECIT
EUROCLIO European Federation of National Institutions for Language European Council for Steiner Waldorf Education (ECSWE)
Fundación Academia Europea de Yuste Federal Union of European Nationalities EUNIC in Brussels
European Publishers Council European Federation for Intercultural Learning European Council of Literary Translators' Associations
Literature Across frontiers Culturelink European Forum of Vocational Education and Training
European Association for the Education of Adults (EAEA) Club de Madrid Federation of European Publishers
European Coordination of Independent Producers (CEPI) Mercator European Network of Language Diversity Centres EEE-YFU
European Council of Artists (ECA) European Theatre Convention Eurolang
CMFE (Community Media Forum Europe) Europa Esperanto Unio - EEU Association of Commercial Television in Europe (ACT)

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Word plays [between different languages] offer pleasure and joy, which is a very fun, enriching experience.

Igor Kotjuh Estonia